Estúdio Campana creates "woven jewellery box" for Tiffany & Co in São Paulo
Brazil's Estúdio Campana has wrapped a pop-up Tiffany & Co store inside a São Paulo shopping mall in a woven wicker skin.
The pop-up on the ground floor of the JK Iguatemi Mall is cloaked in an undulating facade in Tiffany & Co's signature blue, with streaks of tan running horizontally across.
The collaboration with Estúdio Campana follows the studio's design for the brand's flagship store at another Iguatemi mall in São Paulo last year.
"After the success of the store at Shopping Iguatemi last year, we had the opportunity to reinterpret the original concept into a more intimate format, like a woven jewellery box that visitors can step into and immerse themselves in the brand's dreamlike universe," said Humberto Campana.
The long storefront is covered almost entirely in the wicker-style material, which parts to reveal the brand's illuminated logo mounted on beige stone.
Around an arched doorway that leads into the retail space, the blue wicker is folded over to house cove lighting that denotes the entrance.
The same facade treatment is also used at the back of the shop, forming another arch over a semi-private consultation area.
Blue tones are applied in swirling patterns to the seats and backs of chairs for customers, and across frames for wall-mounted mirrors.
Tiffany & Co products are presented in glass vitrines raised on metal-framed bases around tambour panelling.
Soft neutral tones were chosen for the remaining walls and carpet to contrast the bold blue elements, which feature in the brand's stores worldwide.
The studio created a chair and two mirrors from its Sushi Collection. It also fashioned a collection of custom synthetic-wicker stools, with manually woven elements that match the facade.
Recently, Tiffany & Co has worked with several notable architects and designers to update the facades of some of its global locations.
MVRDV draped a glass veil around the brand's Beijing flagship, while Jun Aoki cloaked a store in Ginza, Tokyo, in curving glass panels.
Estúdio Campana was founded by Humberto and his brother Fernando, who died in 2022. Humberto debuted his first design collection since his brother's passing at New York gallery Friedman Benda in 2024.
The studio has since created a park near São Paulo that includes pavilions made with live plants on land once farmed by the founders' grandfather.
The photography is courtesy of Iguatemi.
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