Lexus to present Discover brand vision at Milan design week

Promotion: Lexus will return to Milan design week this year with an exhibition spotlighting its Discover brand vision, which focuses on its future-facing innovation within luxury mobility.

Lexus explained that since its inception, it has charted its own course, challenging convention and redefining the standards of luxury mobility.

Guided by this mindset of innovation, the brand aims to push the boundaries for better products and services, creating new experiences that value every moment shared with its customers.

This includes accommodating freer movement whilst enabling lifestyles to become more adaptable and enriching.

During the Italian design festival, Lexus will present its new creative installation, which intends to show how mobility is changing from simple transportation into a new experience that "reimagines space itself".

The company explained how movement impacts both public and private lives, and by empowering individuals with more adaptable spaces, Lexus intends to enable people to pursue a lifestyle that feels more fulfilling.

"In this future, mobility transforms from simple transportation into a new experience that reimagines space itself," said Lexus.

To express Discover, Lexus will stage an exhibition at the Superstudio Più Daylight gallery in Milan's Tortona district during the festival, which will spotlight the brand's latest creative initiatives.

At the centre of the exhibition will be an installation platforming Lexus' Flagship, LS Concept, a six-wheeled, chauffeur-driven people-carrier with a voluminous and heavily insulated interior.

First unveiled at the Japan Mobility Show 2025 in October, the Flagship LS – with LS standing for "Luxury Space" instead of "Luxury Sedan" – is a people carrier that represents Lexus' vision for luxury lifestyles.

In addition, Lexus' Milan exhibition will unveil four works created through its Discover Together 2026.

An evolution of the Lexus Design Award launched in 2013, the initiative sees Lexus partner with emerging designers and creatives to pioneer new avenues for the brand.

It was launched at last year's Milan design week with artworks riffing on Lexus' Black Butterfly, the brand's next-generation cockpit interface for electric vehicles.

The Discover Together theme for 2026 is "Discover Your Space". Here, participants will reinterpret the rear seat of the LS Concept as an exploration of a car's personal, private interior space, which Lexus said, "is unlike anything experienced before".

Lexus' in-house designers collaborated with Japanese craftspeople on one of the works, while this year's other Discover Together teams are Italian design studio Guardini Ciuffreda Studio, Amsterdam-based experience design studio Random Studio and Japanese filmmaker and art-director duo Kyotaro Hayashi and Yumi Kurotani.

Lexus highlighted the benefit of collaborating with outside creatives as part of its future-forward vision.

It explained that as a brand, it is committed to understanding and implementing different cultural differences as part of its purpose to pioneer industry and lifestyle change.

Milan design week is the world's biggest design festival, taking over the city each April. Lexus has become a mainstay of the event, having participated since 2005.

To learn more about Lexus' Discover brand vision at Milan design week, visit its website.

The Space exhibition will be held at Studio Più Daylight, Via Tortona 27, Milan, from Tuesday 21 April 2026 to Sunday 26 April 2026.

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