Hay and Jasper Morrison collaborate on "useful and characterful" camping collection
British designer Jasper Morrison and design brand Hay have collaborated on a collection of over more 30 objects designed for camping, styled with nautical striped fabrics informed by samples Morrison found in Majorca and the Pyrenees.
Hay co-founder Rolf Hay said the brand worked with Morrison's London-based Jasper Morrison Shop to create the Outdoor Market collection, which includes foldable lounge chairs, a fish-shaped BBQ, and a tent-shaped canopy.
The collaborators launched it at the MoMA Design Store in New York City this week.
Morrison, who had already been producing some of the objects on a smaller scale in his shop, such as a small circular stainless steel grill, noted the alignment with projects his studio was already working on. It was a natural collaboration.
"We quite quickly realised that the formula should be a collaboration between Hay and the small shop I have in London, because we were already making things like the barbecue in very, very small numbers," Morrison told Dezeen.
"From the beginning, the idea was that we would build the collection in the same way that we stocked the shop – so looking for things that are useful, characterful and affordable. From that, we just put together a comprehensive outdoor collection," continued Morrison.
The collection's material palette centres around "very easy going" red, blue and white striped textiles, stainless steel cookware, and a light beech wood that's used for the folding furniture.
Other objects include a stainless steel bottle-carrying crate and a folding sofa that can be stored in a large tote.
Morrison, who is known for his straightforward, "super normal" design approach to everyday objects, said he found the design of utilitarian, mobile outdoor camping gear "fascinating".
"I especially like that the kind of equipment you need for the outdoors has such tight constraints of practicality, folding and lightness – not using too much material," he said.
"It's really fascinating to me. It's a whole side of design, which, as designers for residential interiors, we sometimes forget – this utilitarian area of products."
Both Hay and Morrison noted that while not avid outdoorsmen themselves, they see the products being used for general outdoor activities, such as a day at the park.
It was also partially informed by the boom in outdoor activities that occurred during the pandemic, said Hay, which saw the aesthetics of outdoor clothing and gear leaking into fashion, design and pop culture.
Hay and Morrison both expressed interest in designing more outdoor equipment moving forward.
"Why not do a frying pan?" asked Morrison.
Hay collaborated with ASICS on a collection of suede-and-leather trainers that launched during the annual festival 3 Days of Design, while Morrison designed a collection of cherry wood cutlery for French silverware company Puiforcat.
The photography is courtesy of Hay
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