Yellow accents highlight different routes through Madrid mattress store
A sinuous curtain rail and bright-yellow carpeted islands help to define areas for testing products within this mattress store in Madrid, Spain, designed by local studio JotaJota+.
JotaJota+ directors Jorge Gabaldón and Javier Onrubia designed the 285-square-metre space for Colchón Exprés, which operates several stores selling mattresses from a variety of leading brands.
The interior of this store on Madrid's Calle Ribera de Curtidores is organised as a sequence of distinct environments that can be screened off so customers can try products as if in the privacy of their own home.
"Rather than a continuous retail floor, the space unfolds as a series of settings, allowing visitors to engage with the products in conditions closer to everyday life," the studio explained.
Customers enter through a bold yellow portal that lends the store a striking presence on the street. The company's signature colour is used as a recurring element that brings a sense of consistency to the interior.
Wood panelling extends around the store's perimeter, forming a uniform backdrop for headboards and signage relating to the different brands.
Mattresses are displayed on circular carpets placed on top of neutral, large-format porcelain tiles.
The yellow islands were designed to create intimate and clearly define spaces for the individual products.
Suspended tracks support sheer curtains that can be used to partition off areas around the beds, with rails at different heights creating a layered interplay of light, texture and views.
"Movement is neither prescribed nor entirely open; it unfolds through soft transitions and partial concealments, allowing each visitor to construct their own path," the architects added.
Utilities including lighting tracks and cables are left exposed but blend in with the white-painted ceilings, while the meandering yellow curtain track leads the eye through the space.
Alongside the spotlights from Barcelona-based Luz Negra, large suspended paper shades from Danish brand Hay and smaller wall-mounted lamps provide a more domestic feel.
The project aims to encourage individual exploration by offering a variety of routes through the showroom, with the curtains creating moments of privacy so customers can test the comfort of the mattresses.
"The space operates less as a showroom than as a framework for testing how intimacy and atmosphere can reshape the relationship between product and user," said JotaJota+.
Other recent shop designs include a New Delhi sneaker store with a shoe-shaped sculpture dangling over its entrance and a Stockholm outlet for Swedish-Danish fragrance brand En Doft.
The photography is by Hiperfocal.
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