Paris watchmaker boutique reflects mechanical heritage with Shinnoki's wood panels
Promotion: the Shinnoki wood panel collection by interior wood specialist Descopan has been utilised for the interiors of French watchmaker Yema's flagship boutique.
Shinnoki is featured on the walls of the boutique, located in Paris, France, which was designed by French interior studio Agence Véronique Cotrel.
The studio sought to reflect the watchmaker's mechanical heritage with its use of the panels, which, according to Descopan, are produced to "emphasise materiality and precision".
The Terra Sapele panel, from the wider 18 look collections, was selected for the boutique's primary surfaces for its reddish-brown tones, to create a contrast with traditional watchmaking materials, including stainless steel and glass.
The panel's vertical grain direction was also favoured to add height and rhythm to the space.
The panels spotlight the tactility of real sapele wood, without the risk of misaligned patterns that can occur with traditional raw veneers.
Agence Véronique Cotrel selected the panels to ensure a visual consistency in the space, utilising the full Shinnoki system with matching edge banding and laminates.
The Terra Sapele panel is found across the large-scale, architectural walls to the smaller furniture details in the space, including bespoke cabinetry.
"By using the Shinnoki collection, the designers were able to achieve a level of visual continuity," said Descopan.
"This is achieved through Decospan's 'mixmatch' technique, where various veneer strips are randomly but intentionally joined."
"The resulting surface has a natural, varied appearance without the repetitive patterns often seen in lower-grade wood products."
The designers' choice of Shinnoki panels was also driven by the intent to enhance the boutique's longevity as a high-end retail store.
Utilising ready-to-install, pre-finished panels, each is treated by a six-layer varnishing process to create a "durable and tactile" finish.
The panels also feature an integrated industrial lacquer, suited for high-touch areas of the space, including an integrated bar and lower storage units.
A matte finish was also selected to ensure Yema's products "remain the focal point" of the boutique.
"By prioritising a material that balances traditional craft with modern performance, the space mirrors the reliability and timelessness of the watches on display," said Descopan.
"As the first physical space for Yema, the boutique serves as a template for the brand's future retail identity."
Descopan is a wood veneer brand with a 40-year history.
The brand's products have been used in locations including the UK, USA and Europe, with 275 international distributors.
To learn more about the brand and the Shinnoki collection, visit its website here.
The photography is courtesy of Irvin Heller.
Partnership content
This article was written by Dezeen for Descopan as part of a partnership. Find out more about Dezeen partnership content here.
The post Paris watchmaker boutique reflects mechanical heritage with Shinnoki's wood panels appeared first on Dezeen.
