Nike unveils "unapologetically English" World Cup football kit
Sports brand Nike has revealed the texturized football kits that the England team will use at this year's World Cup, which include embedded graphic elements.
Designed to embody the England team's heritage, the kits use traditional colours with flags, lions and stars directly engineered into the kits' fabric.
England will the wear the kits at this year's World Cup, which takes place in USA, Mexico and Canada in June and July. The team will debut the home kit in friendly against Uruguay on 27 March.
"The men's English National Team 2026 kit collection is a nod to all that is unapologetically English in Football," Nike global apparel design senior director Stuart McArthur told Dezeen.
"The approach when designing the kit was to capitalise on what is a traditionally well-mannered, humble English disposition and showcase its evolution into a federation that is bold and proud on the world's stage," he continued.
"From the fabric iconography to the overarching color story, the collection is made as a celebration of authentic, 'if you know, you know' English Football culture."
The home white shirt will be combined with white shorts and socks to create an all-white kit, which Nike describes as "grounded in the heritage of English football".
For the away kit, Nike created a red shirt – the colour that has been used predominantly since 1998 – with the badge placed in the centre.
The shirt is combined with navy shorts to create a kit described by Nike as a "future classic".
Both kits were woven from Nike's Aero-FIT material, designed to improve the cooling ability of the fabric, which is made from 100 per cent textile waste.
According to Nike this knitting process delivers "twice the airflow of legacy fabrics" and also means that the graphics are embedded in the shirt, not placed on top of the fabric.
"The home kit is rooted in the heritage of English Football – traditional, all-white kits with subtle red accents, while the away kit comes in speed red with a centrally located crest sitting below the metallic gold star," said McArthur.
"The Iconography has been expertly engineered into the fabric using Aero-Fits stitch precise process across both kits uniting the English faithful around the Three Lions."
Both kits will include the text "Happy and Glorious" within the collar, while the gold star – representing England's 1966 World Cup win has been returned to the shirt above the badge.
Other recent football kits on Dezeen include a rain-covered kit for Manchester City designed "as a tribute to the famous Mancunian weather" and a kit designed by Germany-based studio Kéré Architecture.
The photography is courtesy of Nike.
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