HommeGirls boutique by Rafael de Cárdenas features rotating garments

Garments are presented on a dry cleaner's rack inside this compact boutique that New York studio Rafael de Cárdenas has designed for bi-annual style magazine HommeGirls. The store in Manhattan's Lower East Side provides a space for HommeGirls founder Thakoon Panichgul to present a capsule collection of ready-to-wear clothing and accessories, including striped button-up shirts, The post HommeGirls boutique by Rafael de Cárdenas features rotating garments appeared first on Dezeen.

HommeGirls boutique by Rafael de Cárdenas features rotating garments

Garments are presented on a dry cleaner's rack inside this compact boutique that New York studio Rafael de Cárdenas has designed for bi-annual style magazine HommeGirls.

The store in Manhattan's Lower East Side provides a space for HommeGirls founder Thakoon Panichgul to present a capsule collection of ready-to-wear clothing and accessories, including striped button-up shirts, boxers, trench coats and tube socks.

Capsule collection presented on a dry cleaner's rack — The HommeGirls boutique presents the magazine's capsule collection on a dry cleaner's rack

The interior design concept "balances Milanese precision with downtown grit" according to studio founder Rafael de Cárdenas.

To that effect, the store features a polished marble floor influenced by the Italian architect Piero Portaluppi.

Striped marble flooring reflected in mirrors — Marble flooring is based on Milanese designs by Piero Portaluppi

This is contrasted by the industrial dry cleaner's rack, which rotates in the centre of the space to provide a sculptural display for the clothes.

Full-height mirrors wrap the back half of the store, creating the illusion of more space and reflecting the garments as they move along the metal track.

A suit valet reassembled with glass elements — A suit valet was deconstructed and reassembled with glass elements

"Fully mirrored walls create an infinity effect, amplifying both the geometric floor pattern and the city street view," said the studio.

Another example of the designer's "deliberate interplay of refinement and rawness" is a deconstructed vintage suit valet.

The piece has been reassembled with glass components to turn it into a shelving, while burl wood shelves on the opposite wall create a spot to showcase the HommeGirls print issues.

Meanwhile, the existing aluminium and glass storefront was left largely untouched, except for a new hand-painted gold leaf sign that adds a touch of elegance.

Burl wood shelves presenting magazine print issues — Burl wood shelves present the magazine's print issues

"I'm excited for this new chapter — for us to be able to showcase all the facets of the brand," said Panichgul.

"From the magazine to the collection, to one-of-a-kind partnerships and out-of-the-box ideas, the space will allow us to express the world of HommeGirls and for our readers to step inside."

A hand-painted gold leaf sign on a glazed facade — A hand-painted gold leaf sign was added to the glazed facade

The Lower East Side is packed with similar small, edgy boutiques such as the Le Père men's apparel destination by BoND, and the Awake NY streetwear store also by De Cárdenas.

The designer founded his eponymous studio in 2006 and has a wide variety of retail projects in his portfolio. These include a Nodaleto shoe store in Miami, informed by space-age design and a flagship store for SKIMS in Midtown Manhattan.

The photography is by Victoria Hely-Hutchinson.

The post HommeGirls boutique by Rafael de Cárdenas features rotating garments appeared first on Dezeen.