RIBA unveils rebrand with "bold new logotype" by Johnson Banks
The Royal Institute of British Architects has revealed a redesigned logo with a bold, sans-serif font by London studio Johnson Banks as it prepares for its 200th anniversary.
Set to roll out later this month, the rebrand aims to reflect the Royal Institute of British Architects' (RIBA) ambitions of adapting to the modern world while paying homage to the organisation's history.
Replacing the former slim, serif logotype is a sans-serif logo with a bold typeface that RIBA said was "inspired by the spaces and connections between walls and structures".
The institution's crest of two lions on either side of a column was subtly updated, and the red colour typically seen on site signboards was brightened and introduced into the branding.
"Rebranding an esteemed organisation such as RIBA has to be done with great care, ensuring it remains relevant and resonant in a changing world, while also acknowledging and respecting its history," said Johnson Banks founder Michael Johnson.
"That's why we've brought key assets, like its famous red, to the forefront and retained the historic crest," he continued. "But it needed a more modern brand and clearer voice, and that's expressed in its new narrative and a bold new logotype that puts the RIBA name front and centre."
"This has been a once-in-a-lifetime opportunity to build on a world-famous organisation's strengths, whilst modernising its verbal and visual brand as it gears up for its bicentenary."
The rebrand forms part of RIBA's House of Architecture programme, which involves upgrading its digital presence and refurbishing its headquarters in London as it prepares to celebrate its bicentennial in 2034.
"With its 200th birthday approaching in 2034, it's the perfect time to position our brand for the future," said RIBA board chair Jack Pringle. "It's vital that we modernise and adapt to the ever-evolving digital world and be fit for the 21st century."
"The upcoming rebrand is bold, creative and in-step with the digital world, marking a significant step forward for RIBA and our wider House of Architecture programme."
"The rebrand will be more than just a new look; it will be a powerful statement of our intent as an outward-looking, purposeful cultural institute," added Chris Williamson, who took over from Muyiwa Oki as RIBA president last month.
"RIBA must remain relevant and essential to architects and practices across the globe, grow its membership among those early in their careers, and advocate on behalf of its members."
RIBA recently revealed six projects shortlisted for this year's Stirling Prize, including the Elizabeth Tower restoration by Purcell.
Other logo redesigns that recently made headlines include Bentley's simplified version of its familiar Winged B emblem and the controversial minimalist redesign of the Cracker Barrel logo, which was abandoned following online backlash.
The images are courtesy of RIBA.
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