Google's G logo receives first makeover in 10 years

Google has quietly updated its logo, debuting a soft-focus version of the G icon first introduced by the tech company in 2015.

The revamped design was unceremoniously rolled out earlier this week across the Google app on iOS and Android, according to tech blog 9to5Google.

While the old G logo featured solid blocks of red, yellow, green and blue (top image), the updated version connects Google's four brand colours via a smooth gradient.

It marks the first time the circular icon has been updated since it replaced Google's all-blue lowercase g nearly a decade ago, when the company updated its wordmark to the minimalist sans-serif Product Sans.

The company has so far remained silent on the thinking behind the redesign and whether a similar ombre look will be rolled out across its wordmark and other apps like Chrome and Maps.

But the design has already sparked comparisons with the gradient logo of Google's artificial intelligence (AI) assistant Gemini, unveiled in 2024 with a design by Strohl.

At the time, the San Francisco design studio explained that the vibrant gradient mirrors "the ever-evolving nature of the AI, embodying its continuous growth and adaptability".

Google has rapidly scaled up its AI offering over the last few years in response to the growing popularity of chatbots like OpenAI's Chat GPT.

Due to the astronomical energy demands of this new technology, the company reported a 50 per cent jump in emissions in 2023.

Other tech companies that have recently updated their logos include Amazon, which just last week added a "more empathetic smile" underneath its recognisable wordmark.

All imagery courtesy of Google.

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