Fisher & Paykel set to create "forest-like" installation at Salone del Mobile
Promotion: Fisher & Paykel has unveiled plans for a nature-inspired installation designed with strategic brand partner Alt Group and architecture studio Calvi Brambilla & Partners for EuroCucina 2026 during Milan design week.
Named Nature–Ritual, Fisher & Paykel's installation will explore how nature-informed design can enhance daily home life.
The "forest-like" installation will aim to recreate a serene Antipodean landscape of interconnected spaces and sensory experiences that demonstrate how "design can elevate everyday routines of cooking, food care and hosting into rituals".
"Architecture attuned to the natural environment gives shape to how we live, and design inspired by nature leads to the creation of beautiful, durable and meaningful things," said Fisher & Paykel CEO Daniel Witten-Hannah.
"From the edge of the Pacific to Milan, we are pleased to announce Nature–Ritual for Milan design week."
Designed by Auckland-based Alt Group and Milan-based Calvi Brambilla & Partners, the installation will be created within the biennial EuroCucina fair within Rho Fiera as part of the Salone del Mobile furniture fair.
It will be designed as a space of cultural exchange, connecting the brand's New Zealand heritage with the world's most significant design event.
The immersive, sensory installation will take visitors on a journey through several "forest-cloaked" spaces that play with scale, light and texture, while expressing the low-impact values of Fisher & Paykel.
"Nature's rhythms influence how we live and design, while its realities remind us of our responsibility to reduce carbon impact," said Witten-Hannah.
"We believe sustainability should feel intuitive and rewarding. As people take pleasure from spaces that are beautifully resolved, they take pleasure from objects that are considered and beautiful to use."
The display will build upon the architectural language developed at Fisher & Paykel Experience Centres in Auckland, London, Melbourne, Toronto and New York.
Within the installation, Fisher & Paykel will showcase appliances from its State of the Art Collection.
This collection, with its minimal, integrated aesthetic, along with the wider installation, demonstrates the brand's ideals and wider design direction.
"Through intelligent, seamlessly integrated products, we seek repeated moments and effortless actions that transform routines into rituals," explained Witten-Hannah.
"The evolution continues to support the clarity of expression and design freedom sought by architects and designers," he continued.
"The reality of minimalism done well is that it is full, not empty – full of exacting standards, rigour and an understanding of how people live, cook, shop and care."
Alongside the installation, Fisher & Paykel is set to host a dinner in the Brera Design District to demonstrate the installation's themes.
Fisher & Paykel was founded in New Zealand in 1934. Find out more about the brand and its State of the Art Collection on its website.
Nature–Ritual will take place at Rho Fiera, EuroCucina from 21-25 April 2026 during Milan design week in Milan. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.
Partnership content
This article was written by Dezeen for Fisher & Paykel as part of a partnership. Find out more about Dezeen partnership content here.
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