Louvres Around the World: The Export of Museums and Architecture as a Global Brand
Louvre Abu Dhabi / Ateliers Jean Nouvel © Luc Boegly & Sergio Grazia
It is undeniable that, at first glance, the idea of a Louvre in Abu Dhabi or a Centre Pompidou in Brazil may seem somewhat disconcerting. The image of these museums, internationally renowned, appears in many ways inseparable from their original cultural contexts. And to some extent, it truly is. The Louvre, deeply rooted in the history of France as a former fortress and later royal residence, embodies a set of invaluable heritage values, further amplified by I. M. Pei’s iconic glass pyramid intervention in 1989. The Pompidou, meanwhile, is remembered as a historic turning point: by redefining the concept of public infrastructure through radically unconventional architecture, it marked the first time culture drew in mass audiences.
