Dezeen and ASUS to bring new Design You Can Feel exhibition to Milan design week

Dezeen has teamed up with technology brand ASUS for the second year running to curate a major exhibition at Milan design week, which will feature an interactive installation by Studio INI.

Taking place in a historic 1920s gallery in the heart of Milan, the exhibition will build on the success of last year's Design You Can Feel exhibition during London Design Festival (LDF).

Also titled Design You Can Feel, it will explore the themes of materiality, craftsmanship and artificial intelligence (AI) to explain the design thinking behind ASUS products, including the latest ASUS Zenbook laptops.

Studio INI to create bespoke installation

These themes will be encapsulated by a specially commissioned installation by Studio INI, the experimental design and research studio founded by Nassia Inglessis.

Building on the studio's expertise in creating experiential public artworks, the installation will combine design, technology and engineering with artistic expression to create a kinetic, biomimetic sculpture that reacts to visitors' presence.

Key to the experience is the stimulation of the senses. Visitors will be invited to touch the installation, encountering the tactility of ASUS' proprietary Ceraluminum material. Sensors will track these interactions, with the data used to create AI-generated representations of visitors' real-world behaviour.

Full details will be announced in the coming months.

Exhibition to showcase design approach behind ASUS products

By combining sophisticated technology and engineering with material exploration and artistic expression, the installation speaks to the design approach behind many ASUS products.

The exhibition will also showcase these products and the design stories behind them via playful interactive exhibits.


The exhibition will tell the design stories behind products such as the ASUS Zenbook

This includes the latest ASUS Zenbook laptops – thin and light ultra-portable premium laptops that feature advanced AI tools and are clad in tactile ASUS' proprietary Ceraluminum material, which combines the lightness of metal with the resilience of ceramics.

The Milan exhibition will feature four limited editions of the ASUS Zenbook S laptop featuring special Ceraluminium cases that draw from natural landscapes. These will be displayed in a dedicated area alongside corresponding sleeves and packaging.

"The Ceraluminum Limited Edition collection is inspired by Earth’s most breathtaking landscapes, each representing the raw power and beauty that shape our world," said ASUS.

"Each finish is a reminder of our commitment – not just to design, but to a philosophy – to create tools that are as enduring as the landscapes that inspire them."

Additionally, the exhibition will showcase other ASUS models, including ProArt, Adol, Vivobook, and ROG ACRONYM laptops, with a hands-on area for visitors to experience them firsthand.

Design You Can Feel exhibition world tour

The Milan exhibition is the third Design You Can Feel exhibition, following events in Shanghai and London that showcased material innovation, craftsmanship and artificial intelligence.

Dezeen previously worked with ASUS on the London edition of the exhibition, which took place at London Design Festival last year.

The Milan exhibition will expand on the themes of the previous exhibition at the biggest and most influential design event in the world.

Exhibition to run from 8 to 13 April in Milan

The latest Design You Can Feel exhibition will be open to the public from 8 to 13 April 2025 at Galleria Meravigli in Milan.

Further details of the exhibition, including full programming and opening times, will be revealed on Dezeen in the coming months.

Partnership content

The Design You Can Feel exhibition is a partnership between Dezeen and ASUS Zenbook. Find out more about Dezeen partnership content here.

The post Dezeen and ASUS to bring new Design You Can Feel exhibition to Milan design week appeared first on Dezeen.