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Can Early-Stage Design Flaws Be Fixed Before They Kill Profits?
Often admired for its simplicity and ability to clearly communicate via scribbles on an espresso martini-stained napkin, the napkin sketch is perhaps one of the most recognized forms of creative leadership in the industry. Not only is it iconic, but this type of early-stage, iterative sketch helps to set project direction in a fast, easy, and effective way. However, the work that follows to translate that sketch into design (and ultimately win work) often robs firms of a profitable early-stage design phase.
Courtesy of Snaptrude
Often admired for its simplicity and ability to clearly communicate via scribbles on an espresso martini-stained napkin, the napkin sketch is perhaps one of the most recognized forms of creative leadership in the industry. Not only is it iconic, but this type of early-stage, iterative sketch helps to set project direction in a fast, easy, and effective way. However, the work that follows to translate that sketch into design (and ultimately win work) often robs firms of a profitable early-stage design phase.
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