Audi reveals minimalist concept car ahead of IAA in Munich
Automotive brand Audi has created an all-electric concept car with a minimalist aesthetic to represent the brand's new design ethos, which is revealed in this video.
Named the Audi Concept C, the car was recently revealed in Milan ahead of being shown at the IAA motor show in Munich.
The car was recently unveiled in Milan
Informed by the 1930s Auto Union Type C and the third-generation Audi A6, the two-seat sports car was designed to demonstrate the brand's new design philosophy to use "minimal measures to have maximal impact".
"Radical simplicity is at the heart of our approach," said Audi chief creative officer Massimo Frascella. "We achieve clarity by reducing everything to the essential."
"We want to shape a brand capable of inspiring desire and creating cultural impact," he said.
Other concept car revealed this year include an EV concept designed to evoke retro rocket ships and a three seater car designed by Bentley.
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