Ambientec explores the emotional connection to light in new brand vision

Promotion: portable lighting brand Ambientec has launched a new slogan, Emotion is Mobile, which it says represents its efforts in "balancing the emotional power of design and light with the freedom of mobility".

Ambientec explained how designing with light can evoke powerful emotions and influence not only how people perceive a space, but also how they move through it.

The brand's portable lighting products are designed to lean into this by engaging the senses, giving users more freedom to experiment with light.

To showcase its new philosophy, Ambientec recently launched its Ambientec Gallery Tokyo and an exhibition at this year's lighting show Euroluce, which it explained embodies its Emotion is Mobile vision.

Opened at the end of May in the AXIS Building in Roppongi, Ambientec Gallery Tokyo showcases the Japanese brand's full range of products and makes them available for purchase.

"To foster more direct communication with customers, we are pleased to announce the opening of our first directly managed gallery in Tokyo," Ambientec continued.

"Beyond showcasing and selling products, the gallery will serve as a hub for outreach to both business and consumer audiences, with a strong focus on communication and brand experience."

Ambientec's gallery features a series of displays modelled on specimen cases, organised around a central glass-walled atrium.

Designed by the architect Koichiro Oniki, it intends to be an impactful experience where visitors can witness the connection between light and human emotion.

While creating an engaging interior for the gallery, the brand said the series of display cases also creates a distinctive facade viewable from outside.

Another key part of the gallery's design is a pair of rooms that allow visitors to experience Ambientec's lighting designs in realistic settings.

One of the rooms takes the form of a bar, while the other is modelled on a dining room, lined with plaster and wood for a real-life aesthetic.

Here, visitors are able to see how the brand's portable lights can transform a space and influence mood in certain environments, such as the home.

"To offer visitors a true experience of Ambientec's lighting in realistic settings, the gallery includes a bar counter that serves as a lighting laboratory," said Ambientec. "Here, guests can see how light transforms space."

"Behind the gallery space are two rooms finished with textured materials like plaster and wood, creating a soft, warm atmosphere," it added. "Furnished with a high counter and a round table reminiscent of a dining space, these rooms allow visitors to experience Ambientec’s lighting in more intimate, real-life settings."

The new gallery is Ambientec's latest move to maximise its global recognition and showcase its design philosophy, following its recent participation in international design fairs such as Euroluce 2025 at Salone del Mobile in Milan.

At Euroluce 2025, the brand exhibited four of its latest creations, which were the portable lights Vosco, Barcarolle, Still and Hymn Pro. The lighting designs were displayed in a similar layout to its recent gallery opening.

To find out more about Ambientec Gallery Tokyo and the brand's participation in Euroluce 2025, visit Ambientec's website.

The photography is by Takumi Ota unless otherwise stated.

Partnership content

This article was written by Dezeen for Ambientec as part of a partnership. Find out more about Dezeen partnership content here.

The post Ambientec explores the emotional connection to light in new brand vision appeared first on Dezeen.