50 Cent and Lalique create cognac bottle that embraces "conscious capitalism"
Rapper 50 Cent has collaborated with French glassware brand Lalique to create a hand-crafted crystal bottle for the 505 Edition Branson Cognac by Sire Spirits.
Designed by 50 Cent, whose real name in Curtis Jackson, the bottle was designed as "a piece of art" that was informed by René Lalique's early 20th-century perfume bottles.
The bottle was developed over the past five years to hold Branson Cognac, which is produced by 50 Cent's spirits brand Sire Spirits.
It was crafted from blown and pinched glass that was cut, engraved and polished in Lalique's workshop in Alsace.
The head of a lion was placed at the centre of the bottle as a symbol of "strength and mastery", while two additional lion heads were worked into the sides.
It was topped with a pineapple-esque stopper and each bottle is signed by 50 Cent.
The rapper created the bottle to raise money for his G-Unit Foundation with $5,000 from each purchase, which will be by invitation only, going directly to the foundation.
"This is more than a cognac – it's a manifesto, a bridge between French heritage, the American dream, and my strong belief in conscious capitalism," said 50 Cent.
"It represents everything that embodies an aspirational lifestyle. Through Lalique's artistry and my foundation's mission, we’ve created something timeless that will inspire for generations."
Each bottle is presented in a white marble display case with a dark wood interior.
Alongside the bottle, the case contains a glass serving pipette and a pair of tasting glasses that are illuminated by LED lights when the user turns a lion head key.
Other recent bottles featured on Dezeen include a bottle designed to hold the world's oldest whisky by American architect Jeanne Gang that was wrapped in bronze branches and the "world's lightest" glass whisky bottle created for Johnnie Walker.
The photography is courtesy of Lalique.
The post 50 Cent and Lalique create cognac bottle that embraces "conscious capitalism" appeared first on Dezeen.
