Thinking Globally, Building Locally: Glocalization and the Ethical Use of Materials

Desi Training Center / Studio Anna Heringer. Image Courtesy of Studio Anna Heringer

"The times they are a-changin'," sang a young Bob Dylan in 1964, capturing a nation at a crossroads, gripped by the civil rights movement and overshadowed by Cold War tensions. Nearly a decade later, David Bowie turned that gaze inward with "Ch-ch-ch-ch-changes," a fragmented meditation on identity, reinvention, and personal transformation, echoing the collapse of countercultural ideals and the acceleration of globalization. By the 1990s, Tupac Shakur brought the focus back to the streets and urban centers. In "Changes," he laid bare the raw realities of racial injustice and systemic violence, offering not resignation but a forceful indictment: "That's just the way it is." 

Three voices, three decades, three ways of confronting change. If art (here, through music) has historically served as both mirror and outcry in times of upheaval, then it is fair to ask: how has the construction industry responded to a world in constant flux, a world urgently demanding transformation? In a world shaped by powerful economic forces, architecture is increasingly challenged to reconcile social responsibility with market realities. Today, we face a convergence of planetary crisis and social fragmentation: the planet is warming, inequalities persist and deepen, data multiplies, and identities fracture. In this context, architecture can no longer afford to limit itself to formal experimentation or market-driven imperatives. It is called to rethink with clarity, responsibility, and imagination what we build, with what we build, how we build, and above all, for whom. 

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