The most unexpected brand collaborations of 2025

From a cognac bottle by rapper 50 Cent to supermarket brand Aldi's puffer jacket shaped like a giant baked potato, the latest instalment of our 2025 review explores collaborations from the last 12 months that we definitely didn't see coming.

Cognac bottle by 50 Cent for Lalique

Rapper 50 Cent created a blown and pinched glass cognac bottle for glassware brand Lalique, designed to be a "piece of art".

Engraved with lion heads and topped with a pineapple-esque stopper, the bottle was made to raise funds for the rapper's G-Unit Foundation.

"This is more than a cognac," 50 Cent said. "It's a manifesto, a bridge between French heritage, the American dream, and my strong belief in conscious capitalism".

Find out more about the cognac bottle collaboration ›

Jeanne Gang whisky bottle: Gordon & MacPhail 85 Years Old from Glenlivet Distillery — Photo courtesy of Gordon & MacPhail

Artistry in Oak by Jeanne Gang for Glenlivet Distillery

Architect Jeanne Gang joined forces with Glenlivet Distillery to create a bottle for the world's oldest whisky.

Gang was informed by the protective nature of trees when designing the bottle, which is characterised by four interlocking pieces of oak sculpted like curved branches.

Find out more about the Artistry in Oak collaboration ›

Yellow and orange iPhone Pockets by Issey Miyake and Apple — Photo courtesy of Issey Miyake and Apple

iPhone pocket by Issey Miyake and Apple

Fashion brand Issey Miyake teamed up with Apple to launch the iPhone Pocket.

The product is a wearable smartphone carrier that stretches, much like Issey Miyake's distinctive pleated clothing, to hold any iPhone.

Find out more about the iPhone Pocket collaboration ›

Robbie Williams in The Introvert Chair for Moooi — Photo courtesy of Moooi

The Introvert Chair by Robbie Williams for Moooi

Musician Robbie Williams turned his hand to furniture design with The Introvert Chair, a gently curving seat that was informed by Williams's experience with social anxiety.

Wrapped in a tactile blend of virgin wool, alpaca and cotton, the armchair was designed for Dutch brand Moooi and marks the singer-songwriter's debut in the furniture sphere.

Find out more about The Introvert Chair collaboration ›

Nike's Mind 001 and Mind 002 are its first neuroscience-based footwear — Photo courtesy of Nike

Mind 001 and Mind 002 trainers by Nike and the Mind Science Department

The Mind 001 and Mind 002 trainers are sportswear brand Nike's "first neuroscience-based footwear".

Designed in collaboration with the brand's in-house Mind Science Department, the shoes were engineered based on athlete brain and body imaging scans.

Find out more about the trainer collaboration ›

a person wearing a brown puffer coat — Photo courtesy of Aldi and Agro Studio

Jacket Potato Jacket by Aldi and Agro Studio

Described by supermarket chain Aldi as "comfort food chic", this limited-edition jacket was designed in collaboration with fashion brand Agro Studio to mimic an oversized baked potato.

The puffer jacket features a mottled brown exterior and a fluffy white fleece lining, and comes with a silver rain cover to create the impression of tinfoil. It was launched to mark the start of what Aldi calls "jacket potato season".

Find out more about the Jacket Potato Jacket collaboration ›

Snoop and Dr Dre — Photo courtesy of Gin & Juice

Still G.I.N. bottle by Ini Archibong for Gin & Juice

Designer Ini Archibong created a dimpled-glass gin bottle for musicians Dr Dre and Snoop Dogg's spirits company Gin & Juice, following the brand's launch last year.

Nineties West Coast hip-hop culture and the "old world elegance" of Murano, Italy, informed the design of the bottle.

Find out more about the Still G.I.N bottle collaboration ›

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