Rimowa expands beyond luggage to launch the Original Bag

Promotion: German luggage brand Rimowa debuts its latest design, the Original Bag, broadening its collection to include handbags.

Informed by its suitcases, the aluminium bag features rounded corners and a ridged surface, reminiscent of the brand's other luggage pieces, including its Original and Classic suitcases.

The bag's aluminium frame and legs also align with its distinguishable style while providing lightweight durability, a quality enhanced by the use of leather in the interior and on the handle.

The bag – which is available in shades of silver and black – also features a new seamless mechanism to open and close the bag and internal storage compartments for convenience.

Rimowa designed the bag with a removable webbing strap, enabling the piece to be carried by hand, on the shoulder or across the body.

The brand sought versatility when creating the new bag, wanting to make a unisex accessory that can be used in a range of environments, from everyday use to travel.

To launch its new product, Rimowa partnered with creative agency Anomaly and filmmaker Jordan Hemmingway to produce a film featuring model Liu Wen, musician Central Cee, creative director IB Kamara and photographer Larissa Hofmann, each showcasing the bag's use in city living.

The bag is available to purchase from 12 September 2024.

Photography is courtesy of Rimowa.

To find out more about the Original Bag visit the Rimowa website.

Partnership content

This article was written by Dezeen for Rimowa as part of a partnership. Find out more about Dezeen partnership content here.

The post Rimowa expands beyond luggage to launch the Original Bag appeared first on Dezeen.