Fortune Farm Store / MuseLAB

Sauntering down Ahmedabad’s high street, one wouldn’t gamble on the chances of crossing paths with an otherworldly realm disguised as a jewelry boutique. With only a sliver of its demeanor peeking through the façade, the bijouterie destination lives up to its name — ‘luring’ one into its terracotta-doused embrace, gleaming with treasures. The cuboidal, jewel-box-like volume alchemically transmutes into a terracotta terrain, its walls undulating, a sinuous island at its locus, and a mystical lunar landscape blooming in the island’s midst. 

Fortune Farm Store / MuseLAB
Courtesy of MuseLAB Courtesy of MuseLAB
  • architects: MuseLAB
  • Location: Road Number 11, Gujarat International Finance Tec-City, Pirojpur, Gujarat 382355, India
  • Project Year: 2023
  • Photographs: Courtesy of MuseLAB
  • Area: 1000.0 ft2

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