CEBRA designs Lego Innovation Campus to "embody the spirit and identity" of brand

Danish architecture studio CEBRA is creating an office for Lego's design team in Billund, Denmark, which will contain the world's largest library of Lego pieces.

Set to be built opposite the Lego factories in the south of the town, the Innovation Campus will accommodate 1,700 staff, including over 600 designers.

It will be the latest Lego building in Billund, which is also home to the brand's head office, Legoland and a visitor centre designed by BIG.

"The core concept behind the Lego Group's Innovation Campus was to create a world-class playful workplace that brings together the company's creative minds under one roof," Lego Group vice president of workplace experience Line Ørnstrup told Dezeen.

"The design focuses on fostering innovation, collaboration and imagination at every level," Ørnstrup continued.

"It's a space designed not just to work in, but to think, imagine, build, and evolve in – a playground for creative exploration."

The building will consist of six interlocked blocks constructed from glue-laminated timber (glulam). Each one will be arranged around a central atrium, all connected to create what CEBRA describes as a "PlayWay".

"The PlayWay is the main artery of the Innovation Campus – a continuous path connecting six building modules and creating natural moments for social interaction and insight into the work happening across the campus," CEBRA founding partner Mikkel Frost told Dezeen.

"Like visiting different neighbourhoods, each module forms its own loop centred around an atrium separated by green outdoor spaces," he continued. "Daylight and landscape flow into the building, and together the modules click into a cohesive whole."

The Innovation Campus will also include a library of 20,000 different Lego elements in 70 different colours.

According to Lego, the campus is being designed to promote "a culture of hands-on creativity", and the brand's bricks were used in the design process.

"It is essential that all our workplaces, including Innovation Campus, embody the spirit and identity of our brand – not just visually, but experientially," said Ørnstrup.

"The aim was to design a space that immediately feels like the Lego Group values in action: fun and playful and inclusive," she added. "The Lego identity is reflected both in form and function. Architecturally, this is expressed through six overlapping modules that reflect the modularity of Lego bricks themselves.

According to the team, the Innovation Campus is being designed to target LEED Platinum certification as part of the company's goal of reducing emissions by 37 per cent by 2032 compared to its 2019 numbers.

A key part of this was selecting timber as the main structural material.

"The Innovation Campus features an innovative wooden structure with a core and walls constructed from FSC-certified European timber," explained Ørnstrup.

"This responsibly sourced material hopes to significantly reduce the building's upfront carbon emissions compared to traditional construction methods," she continued.

"Timber also brings warmth and natural tactility to the space, reinforcing the Lego Group's focus on design that fosters comfort, connection, and creativity in the workplace."

Along with the Innovation Campus and BIG-designed visitor centre, other recent buildings created for Lego in Billund include a car park covered with roads from Lego play sets, also by CEBRA, and the company's headquarters designed by CF Møller Architects.

The images are courtesy of Lego Group.

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