Bottega Veneta unveils Harrods pop-up store informed by modernist architecture

Fashion brand Bottega Veneta has opened a pop-up shop at London department store Harrods with an interlocking shelving system that draws on modernist architecture.

Located on the ground floor of the Knightsbridge store, the Bottega Veneta pop-up shop was created by the brand's in-house design team to celebrate 50 years of its signature weave, the Intrecciato.

This woven-leather design informed the interior of the pop-up store, which features an interlocking system of furniture and fixtures.

According to the brand, the concrete-and-wood shelving system also references its geographical roots and the architecture of the region.

"Developed in concrete and Italian walnut wood, this interconnected scheme also nods to modernist architecture in the house's native Veneto region," Bottega Veneta said.

The store also features large chairs clad in an oversized version of the Intrecciato pattern in black leather.

The pop-up shop will sell Bottega Veneta's ready-to-wear clothes, leather goods and jewellery, as well as shoes and fragrance.

At its centre, the store has a large table, La Tavola, which the brand describes as a "new architectural concept".

The smooth wooden table was informed by the communal tables used by Bottega Veneta's craftsmen in its leather workshops and will be used to showcase jewellery and fragrances, as well as small leather goods.

"La Tavola serves as both a functional centrepiece and as an expression of community and craft," the brand said.

Drawers hold materials used to make the Intrecciato weave, so that customers can get an idea of the process, as well as bespoke stationery and other small items made especially for the pop-up.

In a nod to Harrods' signature green colour, the pop-up shop will sell clothes and accessories in emerald green that are exclusive to the store.

Photos by British photographer Jack Davison from Bottega Veneta's latest campaign, Craft is our Language, decorate the walls.

The store, which opened on 2 September, will be at Harrods for a month.

Bottega Veneta has previously released plenty of playful takes on its signature leather designs, including a collaboration with lighting design band Flos on lamps by designer Gino Sarfatti and a menagerie of animal-shaped beanbags that decorated its catwalk.

The photography is courtesy of Bottega Veneta.

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