M.A.D. Creative Hub / Ivy Studio
M.A.D. Collectif (Mode, Arts et Divertissements) is a Montreal-based creative studio that has been organizing fashion, art, and design-related events worldwide for over 20 years. In 2022, the collective has been working to rethink its entire approach towards its industry, starting with a complete rebrand (previously Groupe Sensation Mode) as well as new office spaces for its team. They ultimately found a 3600sf space on the ground floor of a two-story building in the heart of the Village, one of the liveliest boroughs of Montreal. The objective for the new location was to focus on creativity and collaboration and for it to be used not only by their team internally, but also by their multiple partners and collaborators – a flexible space made for sharing ideas and working together. This place was also seen as a great opportunity to put forward local artists and artisans. Meant for more than a simple office space and photo studio, it had to be able to host occasional events, exhibits, and pop-up shops.
© Alex Lesage
- architects: Ivy Studio
- Location: Montréal, Canada
- Project Year: 2022
- Photographs: Alex Lesage
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