A Water Sanctuary at Palazzo Reale Crafted by GROHE SPA During Milan Design Week 2024
With over 30,000 visitors, the GROHE SPA installation at the Pinacoteca di Brera during Milan Design Week 2023 left a lasting impression, eventually receiving the Red Dot ‘Best of the Best’ award. Building on this success, GROHE is returning for Milan Design Week 2024 with an immersive experience in one of Milan’s most prestigious locations: the Palazzo Reale. The former royal palace near the Duomo serves as a cultural nexus and is home to international art exhibitions, making it the ideal scenery for its premium sub-brand GROHE SPA and the celebration of the revitalizing power of water.
Courtesy of GROHE SPA
With over 30,000 visitors, the GROHE SPA installation at the Pinacoteca di Brera during Milan Design Week 2023 left a lasting impression, eventually receiving the Red Dot ‘Best of the Best’ award. Building on this success, GROHE is returning for Milan Design Week 2024 with an immersive experience in one of Milan’s most prestigious locations: the Palazzo Reale. The former royal palace near the Duomo serves as a cultural nexus and is home to international art exhibitions, making it the ideal scenery for its premium sub-brand GROHE SPA and the celebration of the revitalizing power of water.
From April 16-21, the courtyard of Milan’s historic Palazzo Reale will transform into an exhibition space. Conceived by the in-house LIXIL Global Design and Brand Identity team, the installation pays tribute to the history of the building by evoking its past and interweaving it with the contemporary GROHE SPA "Salus per aquam" (Latin for "Health through Water") concept.
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